"IMPRESSIONS," AND OTHER
WORLD WIDE WEB MARKETING EXPRESSIONS
Part of the Nobel Prize Internet Archive
Confused by all the marketing lingo that surrounds
Internet advertising activities?
Perhaps, this brief explanation will help cut through the hype.
The number of "impressions" equals the number of times
your banner image is downloaded along with the page being viewed by a
visitor. This is a standard way of determining exposure of an
advertisement on the Web. One important caveat: The Nobel Prize
Internet Archive's exclusive advertisers are assigned a static
frame. Their ads are visible for the entire duration of the visitor's
stay at the Archive. Naturally, an impression in these static frames
lasts much longer than an impression in a typical banner ad, which
makes it much more valuable to the advertiser.
Every time a visitor clicks on your banner, leading to your Portal
page, it is counted as a "click." This measurement method lets you
judge the response to an ad that you are running.
- Click Ratio
A ratio that indicates the success of an advertiser in
attracting visitors to click on their ad. For example, if for
50,000 impressions there are 1,000 clicks on your banner,
your click ratio is 2%.
- Portal Page
When an ad is clicked on, the visitor is linked to
this page which is the advertiser's Web site or special
co-branded promotion Web page. Portal pages
are often created specifically to work with the banner ad.
The Nobel Prize Internet Archive design team is available to create
a portal page that provides the best match between your needs
and our unique content.
The term "hits" is used by Webmasters to describe the relative
horsepower that their site can successfully handle. It is usually
irrelevant to an advertiser.
More questions? Feel free to send email to us at
Let's now return to the Nobel Archive Sponsorship Page.